Protection for the ride.
Denim for the rest of the day.

The Interstate 10 is a protective denim riding jacket built with abrasion-resistant denim, hidden ventilation, and a timeless shape that feels natural on the bike and after it.

Not for Every Rider

For the rider who takes care of his bike, his body, and the way he carries himself.

The way a man rides says something about how he lives.

The first public release will be limited to 200 jackets.

Waitlist members get priority access before orders open.

Join the First Run

I set out to build the jacket I could never find.

But the story started before the first sample.


I was born in Ciudad Juárez and raised in El Paso — two places separated by a river, but tied together by work, family, heat, dust, movement, and denim.


Living between two countries makes you aware of how you carry yourself.


Denim was always part of that world. Not precious. Not costume. Practical. Familiar. Resilient. The kind of material worn by women and men who work, drive, fix, cross borders, sweat, and keep going.


I wanted to take something honest to where I came from and build it for the road.


A protective denim motorcycle jacket made for the ride — and for the rest of the day.

Built Differently, Worn Naturally

  • Protective Denim, Everyday Character

    Made from advanced abrasion-resistant denim, the Interstate 10 delivers real motorcycle intent without the stiff, bulky feel of traditional riding gear

  • Hidden Ventilation

    Hidden vents allow airflow when temperatures rise, then disappear into the jacket’s clean silhouette when the ride is over.

  • Made for Life Off the Bike

    With removable armor, a restrained shape, and quiet details, it is made to go from the ride to the rest of your day without looking out of place.

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WHAT YOU’RE SEEING IS PART OF THE PROCESS.

Tested in the Real World.

The jacket shown here is a working prototype — already worn, tested, and refined through real rides and rider feedback.

The final release is on its way, shaped by real use rather than guesswork.

Be First in Line

Join the Founder’s First Run list for early access, sizing updates, production notes, and priority notification before pre-orders open.

How the First Run Works

The first public release of the Interstate 10 will open through a limited pre-sale.


The first 200 pre-orders make the first Rio Grand production run possible.


Waitlist members will receive priority access before orders open, along with sizing guidance, production updates, testing notes, and clear delivery timelines.


No hype. No fake urgency.

Just a transparent first run for the riders who understand why this jacket had to exist.

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